Bruce Willis signs fragrance deal

Bruce Willis has signed a licensing deal for a new fragrance, reports WWD.

The Cop Out star is partnering with German company LR Health + Beauty Systems to create the new men's scent.

The product is due out in July.

"The Bruce Willis scent will be extremely masculine and - starting from ingredients through to design - embodies every individual feature of the Hollywood star: strong, self-confident, consistent," said the firm's chief operating officer Tilo Ploger.

The 55-year-old Hollywood veteran joins celebs like Britney Spears, Jennifer Lopez and Sarah Jessica Parker who all have a signature fragrance on the market.

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