The actors will be promoting their movie, "My Name Is Khan" as they ring the opening bell of NASDAQ.
They will ring the bell on behalf of Fox Searchlight Pictures, which is the company behind distributing their upcoming film, "My Name Is Khan" in the US market.
The event will be broadcasted live on many television networks across the globe. This has been touted as one of the rarest promotional event for any Bollywood film. NASDAQ has about 3,700 listed companies.
“This prestigious event is usually reserved for CEOs of major corporations and is broadcast live on many television networks across the globe,” Indian promoters of the movie in the US said.
Meanwhile in India the movie is raking controversy as Sena workers burnt effigies of Shah Rukh Khan threatening more violence if the movie “My Name is Khan” is released in Mumbai.