Ever since golfer Tiger Woods' infidelities came out in the open, there has been a sharp decline in the number of men and women looking for affairs, claims a dating website.
Men looking for "discreet relationships" via benaughty.com dropped by 47.5 percent days after the scandal.
In fact, dating trends of more than 25,000 users of the website also showed a 19.7 percent fall in the numbers of women looking to "play away from home".
"I have never seen anything have such a profound impact on people's dating plans," the Daily Star quoted Sean Wood, of benaughty.com, as saying.
"I'm sure the figures will return but it seems fewer people are wanting to play away from home this Christmas, all thanks to Tiger," he added.
The website compared the numbers in the week before the Woods event with figures for two weeks later.