"I never thought I’d be some fashion mogul!,” Jess says. “I put everything in the line and then it just blows out,” she says. “We try not to set trends, but you need your trending pieces in every delivery. but those go fast: what you really need is your basics for every type of person. when it comes to other celebrity brands, I think a lot of people do a great job, but it can’t be all about them. Everybody doesn’t want to just look like the celebrity, because they can’t. they just want one element of that style.”
Industy insiders say that Jessica's success has been that she hasn't targeted a snob audience, her business manager David Levin says. "A girl could go to the shopping mall with her mother and she’d have a great new outfit and still have some money left for lunch at McDonald’s. she can look like Jessica Simpson, smell like Jessica Simpson, and she can afford it.”
