South Indian cinema is reported to be performing better internationally than Bollywood.
According to Daily News and Analysis, south Indian releases are increasingly watched by non-resident Indians.
Trade analyst Taran Adarsh commented: "Distributors are slowly becoming confident enough to release their films abroad."
He attributed the popularity of Rajinikanth's most recent release as a turning point in the south Indian film industry.
"The success of films like Endhiran last year has been a great factor that has brought in this change," said the TV presenter.
He also cited the large population of overseas resident south Indians as a contributing factor in the commercial reception of these projects.
"South Indian films are doing exceptionally well this year. Take the case of Telugu releases like Mr Perfect, Theenmaar and 100% Love or Tamil ones like Ko, Vaanam or Engeyum Kadhal, each has had bigger openings compared to Hindi films that released alongside them," he said.
According to Daily News and Analysis, south Indian releases are increasingly watched by non-resident Indians.
Trade analyst Taran Adarsh commented: "Distributors are slowly becoming confident enough to release their films abroad."
He attributed the popularity of Rajinikanth's most recent release as a turning point in the south Indian film industry.
"The success of films like Endhiran last year has been a great factor that has brought in this change," said the TV presenter.
He also cited the large population of overseas resident south Indians as a contributing factor in the commercial reception of these projects.
"South Indian films are doing exceptionally well this year. Take the case of Telugu releases like Mr Perfect, Theenmaar and 100% Love or Tamil ones like Ko, Vaanam or Engeyum Kadhal, each has had bigger openings compared to Hindi films that released alongside them," he said.
