Madonna has announced that she and her investors intend to open several luxurious gyms around the world.
The chain of gyms will be called Hard Candy Fitness, and the first branch will open in Mexico City.
Subsequent centres are expected to be unveiled in Russia, Brazil, Argentina and 'several locations throughout Europe and Asia'.
The gymnasiums were described in an official statement as "facilities where fitness, fashion and entertainment create a unique member experience".
Madonna herself is said to be taking part in the design process, as New Evolution Ventures chairman Mark Mastrov explained: "Hard Candy Fitness will be a reflection of Madonna's point of view and will reflect her input on every detail including music space, light and other design cues. Madonna's touch will be everywhere."
The chain of gyms will be called Hard Candy Fitness, and the first branch will open in Mexico City.
Subsequent centres are expected to be unveiled in Russia, Brazil, Argentina and 'several locations throughout Europe and Asia'.
The gymnasiums were described in an official statement as "facilities where fitness, fashion and entertainment create a unique member experience".
Madonna herself is said to be taking part in the design process, as New Evolution Ventures chairman Mark Mastrov explained: "Hard Candy Fitness will be a reflection of Madonna's point of view and will reflect her input on every detail including music space, light and other design cues. Madonna's touch will be everywhere."