Bruce Willis has signed a licensing deal for a new fragrance, reports WWD.The Cop Out star is partnering with German company LR Health + Beauty Systems to create the new men's scent.The product is due out in July."The Bruce Willis scent will be extremely masculine and - starting from ingredients through to design - embodies every individual feature of the Hollywood star: strong, self-confident, consistent," said the firm's chief operating officer Tilo Ploger.The 55-year-old Hollywood veteran joins celebs like Britney Spears, Jennifer Lopez and Sarah Jessica Parker who all have a signature fragrance on the market.
